Tallest Tree SEO Podcast
How we do SEO audits
Episode Summary
In this episode Cord & Einar discuss the ever-evolving Tallest Tree approach to SEO audits.
Episode Notes
In this episode Cord & Einar discuss the ever-evolving Tallest Tree approach to SEO audits.
Here's the outline Cord & Einar used on the show:
Tools
- Sitebulb: run both an HTML-only and JavaScript crawl
- Ahrefs Crawler
- Ahrefs Site Explorer
- Ahrefs Chrome extension
- Google Search Console
- Chrome Inspector w/Lighthouse
- Google’s Robots Tester
- Inspect URL in GSC
- Schema Validator
- Merkle’s https://technicalseo.com/tools/
- The Wayback Machine
First look
- Explore the site by hand, view source on whatever the half dozen most-used templates seem to be
- Turn off JavaScript using Chrome extension and review the site again
- Explore the backend and get some counts on posts, categories, authors, etc.
- Look at plugins/modules
- Review Sitebult/Ahrefs crawl results
- Review Google Search Console
The goal of the first look is form a basic hypothesis about how technical SEO and site structure can be improved. Take screenshots and start making slides right away.
Checklist
- Review 192 items in 35 categories
Reporting
- How a search engine works
- Crawling
- Indexing
- Ranking
- E-A-T
- Measurement
- Rank Tracking
- GTM & GA4 for Traffic & Conversions
- Link Growth
- Google News