Tallest Tree SEO Podcast

What the Iowa Caucus App Can Teach Us

Episode Summary

Cord & Einar walk through all the failure points of the Iowa Caucus app disaster and then talk about how answering some very simple, but important questions at the outset of a project can avoid this sort of embarrassing and costly failure.

Episode Notes

Five questions we ask each prospective client:

1. Why now? What's motivating you to do this now and not six months from now?
2. Why us? Why not someone cheaper?
3. Why not use something off-the-shelf?
4. Why not handle this in-house?
5. Why even bother? Wouldn’t it be cheaper to do nothing?