Tallest Tree SEO Podcast
What the Iowa Caucus App Can Teach Us
Episode Summary
Cord & Einar walk through all the failure points of the Iowa Caucus app disaster and then talk about how answering some very simple, but important questions at the outset of a project can avoid this sort of embarrassing and costly failure.
Episode Notes
Five questions we ask each prospective client:
- Why now? What's motivating you to do this now and not six months from now?
- Why us? Why not someone cheaper?
- Why not use something off-the-shelf?
- Why not handle this in-house?
- Why even bother? Wouldn’t it be cheaper to do nothing?